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The Strategic Role of Marketing-Related Technology in Politics and What Business can Learn from It

March 25, 2016 • EMERGING TRENDS, BUSINESS & INNOVATION, Digital Transformation, On Donald Trump Administration, Strategies for the Changing World

By Bruce Newman

All organizations today need to use a wide array of databases available to learn everything they can about their target audience in an effort to make wise marketing decisions. The Obama Model has introduced the business world to a technological breakthrough in marketing that both startups and established organizations have much to learn from.

We live in a world where most businesses will either prosper or collapse on the basis of their use of marketing-related technology. In just the past seven years, the political world witnessed changes in analytics that many would have thought was impossible in a pre-Obama era. For example, in 2012, Barack Obama won with only slightly over 50% of the popular vote, but with 332 Electoral College votes, when only 270 was necessary to win. How did this happen? By relying on the use of micro-targeting technology, and only focusing on the states where he knew he had a chance of winning by a small margin, Obama was able to use his advertising dollars more effectively and efficiently than his opponent, Mitt Romney. The Obama Model has introduced the business world to a technological breakthrough in marketing that both startups and established organizations have much to learn from.

 
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