Strategies for the Changing World
By Bruce Newman All organizations today need to use a wide array of databases available to learn everything they can about their target audience in an effort to make wise marketing decisions. The Obama Model has introduced the business world to a technological breakthrough in marketing that both startups and established organizations have much to …
This program for women executives combines business acumen with leadership development and career reflection. It’s an approach designed to strengthen the key skills needed for navigating the road ahead.
By Erin Meyer Cultural differences lead to confusion, misunderstanding and needless conflict in the business world. In this article, Erin Meyer discusses the Culture Map, a first step into understanding a wider and richer array of work styles and how culture
For over two decades, Wharton Executive Education has offered strategy programs that have helped senior executives solve some of their biggest business challenges.
When a company transitions to a new culture, everyone, from those who are leading the change to those who are experiencing it, can have complex responses. Some are positive — and some are bad enough that they threaten the likelihood of the change’s
By Barbara E. Kahn Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the make-or-break importance of identifying a brand’s appropriate competitive set and reaching out to the right
Interview with James Zhan Foreign investment holds enormous potential for women’s empowerment through the creation of formal jobs and business linkages – and this is good for development. But a recent study by the United Nations Conference on Trade and
Interview with Nikos Avlonas As the Millennium Development Goals near their 2015 deadline, the role that the private sector must play in driving a global sustainability agenda is becoming clearer than ever. Below, Nikos Avlonas, founder and President of the
By Glyn Atwal and Douglas Bryson The progressively unpredictable dynamics of the BRIC markets are now challenging luxury brands to rethink their global market strategies. Below, Glyn Atwal and Douglas Bryson argue that as luxury brands seek to adapt to new