Polling results do not demonstrate that Clinton and Trump are nearly equally reviled, notwithstanding the ubiquitous media narrative. To say that voters distrust both candidates confuses two possibilities: that people are uncertain of Clinton’s policy commitments, and that they are certain that Trump is committed to dangerous policies.
One of the most widely accepted media storylines of the 2016 US presidential election is that both of the major-party candidates are widely disliked. While it is easy to find evidence seeming to support the idea that many people are unhappy with a choice between Hillary Clinton and Donald Trump, however, the conclusions drawn from such evidence can be highly misleading.
In June, for example, The New York Times published, “Clinton and Trump Have Terrible Approval Ratings. Does It Matter?” That article provided a welter of data showing that Clinton and Trump had historically low “net favourably ratings”. Such ratings reflect the number of “favourable” responses reduced by the number of “unfavourable” responses for each candidate.
As the Times article pointed out, however, Clinton’s and Trump’s low net favourability ratings might have nothing to do with any unique rejection of those two candidates by the public at large. In an increasingly partisan political environment, more voters in 2016 view the other party’s nominee as truly bad, not merely as the less qualified of the two available candidates. For example, whereas people in 1976 were evenly split between Jimmy Carter and Gerald Ford, few thought that the other party’s candidate was dangerous. Today, when people are more politically polarised and thus hold harsher views of their opponents, the resulting negative ratings will pull down the net favourability numbers for both candidates.
Similarly, the Gallup polling organisation in July published “One in Four Americans Dislike Both Presidential Candidates”. That press release led with a contrast of the number of people who have unfavourable views of both candidates in the 2012 and 2016 elections. Whereas only 11 percent of people rated both Barack Obama and Mitt Romney negatively four years ago, today the same poll shows 25 percent of the respondents disliking both Clinton and Trump.
Everyone should know, however, that a person who says “I have an unfavourable view of this candidate” is actually providing very little information to a pollster. For example, we know nothing about the intensity with which a person dislikes that candidate.