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Strategies for the Changing World
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Global Brand Power: Experiential Positioning of a Brand

June 4, 2015 • GLOBAL ECONOMY, EMERGING TRENDS, BUSINESS & INNOVATION, CULTURE & LIFESTYLE, Strategies for the Changing WorldComments (0)

By Barbara E. Kahn Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the make-or-break importance of identifying a brand’s appropriate competitive set and reaching out to the right audience. You might also like: 2019: Year of the App Bubble Crash? How History Repeats …

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“Empowering Women Makes Economic Sense”

January 25, 2015 • BUSINESS & INNOVATION, CULTURE & LIFESTYLE, Strategies for the Changing World, World DevelopmentComments (0)

Interview with James Zhan Foreign investment holds enormous potential for women’s empowerment through the creation of formal jobs and business linkages – and this is good for development. But a recent study by the United Nations Conference on Trade and

Sustainability: Getting Down to Business

September 26, 2014 • EMERGING TRENDS, CULTURE & LIFESTYLE, SPECIAL FEATURES, Climate Change & Society, Europe, Strategies for the Changing World, Unprotected PostComments (1)

Interview with Nikos Avlonas As the Millennium Development Goals near their 2015 deadline, the role that the private sector must play in driving a global sustainability agenda is becoming clearer than ever. Below, Nikos Avlonas, founder and President of the

Luxury Brands Need to Chart a Course into New Frontier Markets

September 22, 2014 • GLOBAL ECONOMY, CULTURE & LIFESTYLE, SPECIAL FEATURES, Frontier Markets, Editor’s Choice, Asia - Pacific, China, India, Middle East & Africa, Strategies for the Changing World, Unprotected PostComments (0)

By Glyn Atwal and Douglas Bryson The progressively unpredictable dynamics of the BRIC markets are now challenging luxury brands to rethink their global market strategies. Below, Glyn Atwal and Douglas Bryson argue that as luxury brands seek to adapt to new