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global-brand

Global Brand Power: Experiential Positioning of a Brand

June 4, 2015 • BUSINESS & INNOVATION, CULTURE & LIFESTYLE, EMERGING TRENDS, GLOBAL ECONOMYComments (0)

By Barbara E. Kahn Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the make-or-break importance of identifying a brand’s appropriate competitive set and reaching out to the right audience.   In the late 1980’s, the Estée Lauder Companies set out to create a …

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Leadership as the Search for Greater Coherence

June 4, 2015 • BUSINESS & INNOVATION, EMERGING TRENDS, Global Giants, Governance & Regulation, SPECIAL FEATURESComments (0)

By Nathan Harter Literature around leadership is not hard to come by, but there are few texts that examine the process of leadership from where it begins – in the leader’s mind. Below, Nathan Harter analyses how great leaders have embraced the often

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Boosting Business Productivity and Driving Innovation: CEOs Welcome Robotics Revolution

June 4, 2015 • Digital Transformation, EMERGING TRENDSComments (0)

While robotics may still be a long way off world domination, this technology has already moved past the point of simply replacing existing human activities to the beginnings of an augmented and collaborative working model alongside people, what PwC calls the

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Decrypting The Aspiring Indian Low-Income Consumer

March 26, 2015 • Asia - Pacific, CULTURE & LIFESTYLE, Editor’s Choice, EMERGING TRENDS, Frontier Markets, GLOBAL ECONOMY, IndiaComments (0)

By Glyn Atwal, Douglas Bryson and Ambi Parameswaran In this article, Glyn Atwal, Douglas Bryson and Ambi Parameswaran highlight the common misconceptions held by companies regarding low-income consumer markets in India and suggest the best ways to

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Diversity, Leadership & Sustainable Growth

March 26, 2015 • BUSINESS & INNOVATION, Climate Change & Society, EMERGING TRENDS, SPECIAL FEATURESComments (0)

Interview with Jan Sturesson Jan Sturesson is a partner at Price Waterhouse Coopers (PwC) as well as a member of the World Economic Forum and the Global Agenda Council. The World Financial Review caught up with him to discuss leadership and manage the

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The Greening of Asia: Businesses’ Role in the World’s Biggest-Ever Environmental Clean-Up

March 26, 2015 • Asia - Pacific, China, Climate Change & Society, CRITICAL ANALYSIS, EMERGING TRENDS, World DevelopmentComments (1)

By Mark L. Clifford The challenge of improving Asia’s environment has been translated into business opportunities. These range from providing clean, always on, tap-water and sewage treatment to providing renewable energy and energy efficient buildings. It

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Failed Statebuilding versus Peace Formation: The Consequences and Implications over the Last 25 Years

January 25, 2015 • Capitalism in the 21st Century, CRITICAL ANALYSIS, Editor’s Choice, International Law, International Relations, World PoliticsComments (0)

By Oliver P. Richmond Recent years have seen an abundance of foreign intervention to achieve peace and statebuilding.

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Global Energy Dilemmas: Revisited

January 25, 2015 • Climate Change & Society, CRITICAL ANALYSIS, EMERGING TRENDSComments (0)

By Michael Bradshaw When it comes to global energy consumption, business as usual is no longer an option. Here Michael Bradshaw reflects on the energy dilemmas we face today, at the beginning of what will be a crucial year in determining the international

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Cheap and Clean: Attitudes to Energy in a USA Concerned with Climate Change

January 25, 2015 • Americas, Climate Change & Society, EMERGING TRENDSComments (0)

By Stephen Ansolabehere and David Konisky In light of the recent agreement between the US and China to cut greenhouse gas emissions, US climate policy has been the focus of much scrutiny. But how do the American public think about climate change? Is it high

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Lessons from the Microsoft Antitrust Cases

January 25, 2015 • BUSINESS & INNOVATION, Capitalism in the 21st Century, International LawComments (0)

By Andrew I Gavil and Harry First For three decades Microsoft has been engaged with the global system for enforcing competition policy. In an excerpt from their new book The Microsoft Antitrust Cases, the authors Andrew I. Gavil and Harry First examine the